But more often than not, the best strategies are based on combinations of existing, successful approaches, adapted or tilted in a new direction. Like any other kind of creative thinking, content strategy is occasionally about new-to-the-world ideas. I have used it many times to help inspire my thinking, both for new content approaches as well as to add that extra zing to the headline of a piece I’m working on.Īs I learn more about content marketing, I have strived to position myself as more of a content strategist: someone who is focused on the overall marketing strategy that will differentiate a brand, create qualified sales leads and grow the business.Īs I brainstormed ways I could elevate my thinking about content strategy, I realized that a swipe file could be a helpful tool. During the past two years, I have added over 200 examples to this note. That’s why I created my first swipe file in Evernote two years ago, focused on collecting attention-grabbing headline styles. It must stand out from all of the other content people have an opportunity to consume at any given moment. Because everyone is so over-messaged today, it can’t just be any old content – it must command attention and compel action. My first swipe fileĪs a content strategist and marketer, I brainstorm and create content every day. If you are dedicated to adding fascinating content to your swipe file, soon it will become an incredible resource that can help you jumpstart your muse when you need it most. This is especially useful when you’re stuck. It should serve as a catalyst back and get your brain started thinking and creative need directions. Just remember: The purpose of a swipe file is inspiration, not plagiarism. You swipe them that is to say, you print them out or save them electronically into a file that you can easily access whenever you need them.
Just what is a swipe file and why should you create one? As its name implies, you start by being on the lookout for interesting creative bits of content or ideas.
When you need inspiration, a well-stocked swipe file can provide to you with approaches and elements that can become seeds for a valuable solution.
For creative people, a swipe file is an invaluable asset that you can use to superpower your creative projects.
0 kommentar(er)
